On the Internet, every interaction with a digital product generates data. Thus, when you visit a page on https://www.purimmobilia.com, you generate data. Through your choices and actions, Pur Immobilia can transmit the necessary information to your device to display the requested content.
This data exchange is the basis of the Internet’s functioning. Without this exchange, there is no network, hence no Internet.
For example, some data, like your IP address, are essential for us to know where to send the requested information. This is very similar to the physical world. When you request that a letter or package be delivered to your home, you must provide your postal address; otherwise, the sender will not know where to send it. It’s the same on the Internet; without a destination address, no data can be sent to you.
We group the data we collect into three main categories:
Your Actions on Our Products (Analytical Data)
For example:
- The pages of our website that you visit;
- Your interactions with our web pages (elements you click on, etc.);
- The written content you consult;
- The video content you watch.
Your Context When Browsing Our Products (Analytical Data)
For example:
- Your geographical location — derived from your IP address or provided by your mobile device’s GPS — when you consult our content;
- The type of device and web browser you use;
- Your IP address and data contained in Pur Immobilia’s and its partners’ browser cookies;
- The time of day when you interact with us.
The preferences and needs of Canadians are varied. The collected data are analyzed to allow us to develop products and services that match your preferences.
Analytical Data (Your Actions, Your Context)
Analytical data are obtained when you use our websites. The data we analyze in terms of content viewed and viewing methods can be used, among other things, to:
- Determine the performance of our various products;
- Analyze your behaviors to reduce friction points on our products;
- Present relevant content through our content recommendation engines;
- Offer you targeted advertising.
Actions taken on our products cannot be linked to an individual. Analytical data are anonymized to prevent the identification of a given individual.
Advertising Targeting
The collected data are also used to present you with advertisements that match your interests. They allow us to group the profiles of our product users into audience segments sharing common interests.
For example, if we notice that a group of people has a marked interest in cars, we can present this audience segment with content or advertising about cars. Subsequently, we will be able to assess the number of people in this segment who have seen the advertisement or content, without personally identifying them.
Advertising targeting data are anonymized to prevent the identification of a given individual. Actions taken on our products cannot be linked to an individual.
If you do not want us to use advertising targeting to present you with advertisements based on your interests, you can disable this feature by disabling advertising targeting browser cookies in your browser.
Visit this section to learn more about managing data concerning you.
Your data are always protected. We implement strict measures to protect the personal data you give us access to. These measures comply with privacy legislation and Pur Immobilia’s standards on the subject.
Data Anonymization
Analytical data are anonymized to prevent the identification of a given individual. Actions taken on our products cannot be linked to an individual. Data anonymization involves modifying the content or structure of these data to make it very difficult or impossible to “re-identify” individuals.
Secure Connections
Pur Immobilia encrypts all communication containing personal information. This means that transmitted data are encoded to guarantee their confidentiality during the data exchange between your devices and Pur Immobilia’s various products and services.
Security Audits
Furthermore, your data are stored on protected and monitored infrastructures to detect and prevent leaks or intrusion attempts. We regularly conduct checks to ensure the robustness of these measures.
The data you give access to Pur Immobilia may be transmitted to third parties in certain specific contexts. Pur Immobilia ensures that data transfer is done securely.
Collected data are used for no other purpose than those authorized by Pur Immobilia.
Analytical Data (Your Actions, Your Context)
Pur Immobilia may use partner services to facilitate data analysis. In such a case, we ensure that partners follow strict data protection rules equivalent to those of Pur Immobilia.
